Thanks to significant experience in the luxury products sector, acquired in various key roles, especially in the wines e spirits market, Roberto Fiorello is now driving strategic development at Venini.
Appointed Sales and Marketing Director earlier this year, Fiorello is determined to renew the image of Venini, the historical producer of artistic Murano glass in which the Damiani Group acquired a majority shareholding in 2016, and to consolidate key export markets. Since Roberto Fiorello’s arrival, Venini has begun various collaborations with excellent names and institutions, worked with top designers and opened new boutiques. Venini’s Tokyo store, for example, is located in Ginza Six, Japan’s largest luxury shopping mall and a key reference point for Asian markets. The company has also participated in the St. Moritz Art Master festival, the Venice Experior project with Ca’ Foscari Univesity, and Rendez-V Marine, the event dedicated to luxury custom yachts.
In response to the need to explore new markets, business and creativity are combined in Venini’s vision, leading to unique collaborations with the artists behind the latest Italian glass collections. Appreciative of the unique ability of master glass makers to interpret the works of famous creative talents, Venini has tied its internationalisation strategy to the work of top designers and linked the launch of new collections by Emmanuel Babled, Tadao Ando and Peter Marino to important events, initiatives and inaugurations.