Cees de Bont is the Dean of the School of Design at The Hong Kong Polytechnic University (PolyU), Swire Chair Professor of Design and Alex Wong Siu Wah Gigi Wong Fook Chi Professor in Product Design Engineering. Prior to his appointment at PolyU, he was the Dean of the Faculty of Industrial Design Engineering at the Delft University of Technology in the Netherlands. In the PolyU School of Design, he introduced the master program: International Design and Business Management and the executive master program: Innovation Leadership. His research interests include: design education, consumer behavior, innovation adoption, design methods and networked innovation. He published papers in the Journal of Product Innovation Management, Design Studies, Journal of Retailing, Journal of Economic Psychology, International Journal of Cultural and Creative Industries and Journal of Design, Business & Society. Professor de Bont founded the Creative Industry Scientific Program on product-service systems (CRISP) and chaired the Dutch Innovation Centre for Electric Road Transport (D-incert). He was the Chairman of the Management Committee of the Design Institute for Social Innovation (DISI) at PolyU and a member of the Board of Directors of the Hong Kong Design Center and of PMQ, a creative design hub for design talents.