Guy Parsonage

Partner ∙ PwC Experience Centre ∙ Hong Kong

About the Moderator

Guy Parsonage is Partner & Leader of the PwC Experience Centre where he is responsible for driving digital transformation and innovation for global brands in and out of Greater China. With a remarkable record in agency leadership, strategic marketing and iconic experience design, he is an industry pioneer. Guy is a highly experienced marketer and passionate culture-builder, who brings the best out of all of those around him.

Led a major rebranding and digital re-engineering of a global chain of hotels

Led an external marketing and communications audit, strategic planning and brand architecture

A wealth of experience in internal and external engagements through brand experience and change program

Lead of multiple on-going projects including internal engagement, brand campaigns, digital and social media strategies and executions

The Marketing Society Asia
January 2015 – Present
Chair of the Marketing Society

Jack Morton Worldwide
June 2003 – May 2013
SVP, Managing Director in Hong Kong and Sydney, Australia

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