Guy Parsonage
Partner ∙ PwC Experience Centre ∙ Hong Kong
About the Moderator
Guy Parsonage is Partner & Leader of the PwC Experience Centre where he is responsible for driving digital transformation and innovation for global brands in and out of Greater China. With a remarkable record in agency leadership, strategic marketing and iconic experience design, he is an industry pioneer. Guy is a highly experienced marketer and passionate culture-builder, who brings the best out of all of those around him.
Hospitality
Led a major rebranding and digital re-engineering of a global chain of hotels
Education
Led an external marketing and communications audit, strategic planning and brand architecture
Banking
A wealth of experience in internal and external engagements through brand experience and change program
Insurance
Lead of multiple on-going projects including internal engagement, brand campaigns, digital and social media strategies and executions
The Marketing Society Asia
January 2015 – Present
Chair of the Marketing Society
Jack Morton Worldwide
June 2003 – May 2013
SVP, Managing Director in Hong Kong and Sydney, Australia