Idris Mootee

A master design thinker and described as the ‘the ultimate foresight machine’ and ‘design thinking guru’, Idris Mootee is one of the most sought after board level advisors amongst the Global 2000s and is a frequent keynote speaker in global summits. He sees himself as a designer first and CEO second.

He currently serves as Global CEO of Idea Couture after co-founded the company in 2007. The global innovation and design firm operate offices in San Francisco, London, Toronto, New York City, Amsterdam, Mexico City and Sao Paulo. Idea Couture has helped create more than US$2 billion in economic value for its clients in one year.

Mootee and his firm’s global client list gives him a front row seat to the high velocity change that is occurring as disruption comes to take hold in every industry and every firm. His firm’s client list includes top names such as Starbucks, Samsung, UBS, Citi, World Bank, MIT, Prudential, Pepsi, FedEx, J&J, Campbells, Novartis, AT&T, Bloomberg, Cisco and Burberry. He also serves on the board of governors for a number of design schools and universities in three continents. He designed and taught the ‘Design Thinking for Corporate Innovation program’ at the Harvard Graduate School of Design. He is the author of five books on innovation and strategy – including his most recent best seller Design Thinking for Strategic Innovation.